What is a Facebook Influencer?
A Facebook Influencer is an influencer that operates on the famous social media platform, Facebook, they not only provide reading content, but they also post video content, such as live streams. They do not always get offered by brands which makes their content genuine and trustable, much like KOCs.
Nowadays, everyone of all ages has a Facebook account, which makes Facebook, one of the largest social media platforms. Influencers on this platform can easily engage with their audiences, most of the time. Well, it does not apply to everyone though. Here we will talk about tips to look into before starting your journey as a Facebook Influencer.
Tip 1 in Starting in Facebook Influencer:
Be Clear on Your Niche
To an influencer, being clear on your specific niche means knowing what content you are trying to spread to the public. If you are not clear, not only you but your audiences will be confused as well, to prevent this from happening, you will need to choose a specific type of content.
You can add other categories to your niche, for example, music and game mixed type of content creator, or game and drawing content creator. However, it is highly recommended to focus on a specific type of content to effectively work out the content calendar, a calendar that schedules the time you post your content.
As influencers, we are needed to have a good content calendar to not tired ourselves too much in producing valuable content.
Tip 2 in Starting in Facebook Influencer:
Create a Facebook Business Page
Facebook influencers usually post tests on products or services that just came out or are not well taken, due to not advertising well enough. It will be more productive in posting these test contents by creating a Facebook Business Page. A Facebook business page helps viewers to find your business and what you have to offer, it also unlocks the ability to advertise on Facebook.
In this era, many businesses have already opened their own Facebook Business Page to advertise their own business, they post on Facebook because they can connect to a massive amount of audiences. It is highly recommended to select the type of page to create, such as local business, company, or brand. This is to have audiences not confused about what type of business you are working as.
After creation, you will need to customize your page to attract and engage your target audience. These are some tips on customizing your page effectively:
- Create a short and simple custom URL so that people can easily remember it.
- Control the type of Content that is allowed to be posted on your page, Also modify your page modification settings to block the use of specific words like kill, f**k, and other harmful words.
- Add a Call-to-Action to your specific website to have visitors learn more about your business.
Tip 3 in Starting in Facebook Influencer:
Try to Not be Late for The Train
Facebook is an unpredictable battlefield for Facebook Influencers, as this platform is continuously growing, for instance, at a certain time, reading content was a hit a certain time, then video content kicked in, and now live stream starts to steal the main stage.
To work beneficially, we will have to go on board this train of madness and try not to be late for it as it will be very hard to catch up once the boom has subsided. For now, both meaningful reading content with tempting pictures and eye-catching video content are common hits on this festive platform. This is cause relevant reading content may help viewers in their life struggles, adding alluring pictures into those reading content will suck viewers’ attention as it is well visible to them.
Striking video contents are much easier for viewers to understand the content and are instant compared to reading content, they have more influence than reading content cause it is tiring to look into every word inside the reading content to fully understand the meaning in it. Still, there are very few numbers of purposeful video content, as people tend to post imposing content that is more impactful than valid content.
Tip 4 in Starting in Facebook Influencer:
Compare Your Work with Competitors
The best reference to becoming a better Facebook influencer is actually to compare with your competitors, as they may have methods that might help in improving your engagement with audiences or they may have the answers to correct your mistakes. As mentioned in tip 1, there are many types of content creators, therefore, it is not wise to follow someone that is working in a different category.
In that sense, competitors are our best reference as they are from the same industry, and their methods may be applicable to your business. Nonetheless, complete duplication of their method will give out negative views towards your business as it means that you have no creativity and you are not trustable by viewers.
For influencers like us, this is critical as we grow in influence due to our originality in content and that we are legitimate in what we are offering to the public. Consequently, we should only learn from our competitors, instead of mimicking their systems.
Tip 5 in Starting in Facebook Influencer:
Interact with Followers/Viewers
This is mentioned to all types of influencers as it is just that important. Engaging with your followers or viewers will prove to be much more helpful and influential than only giving out significant content, as it means that the follower or viewer is reading your content and wish to learn more about it. Ignoring these remarks will result in losing an upcoming follower and worst you might not continue to grow as much as you would have expected.
On Facebook, the best engagement is to reply to comments on time, currently, the maximum time until you lose a future loyal follower will be twelve hours at best, some people are more patient as they might be able to wait for a few days but it will be best to reply comments as soon as possible.
Nevertheless, for working employees, it may be hard to respond to these statements promptly, for these fellas, we recommend constructing a Facebook Chatbot that will respond to these comments as your proxy.
These tips that were mentioned above are only tips, in the end, they only assist you in making a favorable beginning. To continue to grow as a Facebook Influencer, you will need to have these traits that will largely assist you in advancing your way. The traits of a great Facebook Influencer are being authentic, passionate, experienced in your specific field, trustable, and good at community managing. By having these features, your community will grow consistently and you will be successful in no time.
I hope you all find these tips to be either helpful or enjoyable. These tips are only here to assist you just like the features that were mentioned above, they help but do not guarantee anything, we need to work hard to get the best results. If you do not work for it, how do you think you are going to get your reward.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
We have always tried to ensure our clients in achieving their business goals and are passionate about connecting brands to the right audience and consumers. We understand that currently, businesses are struggling with their business by not being able to reach their target audience, especially now that everything is turning remote. We hope that we can help our clients in bringing the best to the world.
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