What are Instagram Influencers?
Instagram Influencers are regular Instagram users with a unique ability to influence others, they possess well-established credibility and a considerably large audience. From a marketing perspective, an influencer is defined as an individual with the power to influence consumers’ decision-making ability in purchasing products or services.
As of now, Instagram influencer usually has a large number of followers and high engagement rates. Adding in, they have the authenticity and trustworthiness of consumers, the same reason for Key Opinion Consumer (KOC).
Their presence on various social media networks also creates an impact on the market. An increasing number of companies are trying to develop relationships with Instagram influencers to expand their reach through the influencers. This resulted in the rise of influencer marketing because consumers trust influencers more than brands.
Tip 1 for Instagram Influencers:
Identify Your NICHE & Content Pillars
When you start as an Instagram Influencer, you will need to be clear on your niche which is the type of content you intend to publish, for instance, games, technology, funny memes, etc. There are many types of content to choose from, you can put in two to three types of content, but do keep it to the minimum as it is better to be an expert on something than to be a jack-of-all-trades, it makes audiences easy to identify if your content is authentic or not.
By having a clear image on your content pillars, it will be easy for you to grow a community that trusts and loves your content, as one of the Instagram Influencers. If you have problems finding your type of post, these questions will help you in pinpointing your interest,
- What am I most PASSIONATE about?
- What am I most KNOWLEDGEABLE about?
- What content will I be HAPPY/ENJOY to share?
Once you got your answers to these questions, you are ready and unclouded on what you want to spread to the world, and you will have no problem in building your consistent content calendar, which will be your schedule for publishing content. It is important for Instagram Influencers to have a content calendar as it helps make content making easier and much organize.
Tip 2 for Instagram Influencers:
Be Consistent
It is mentioned in many blogs, and by many people, they all mentioned to us when we just started our journey, that we must be consistent in what we strive for. This is the most basic and the most significant factor in becoming successful, this also applies to Instagram influencers.
We cannot control what others think, but we can influence them by giving them something believable enough to make them think twice, before making their decisions. Instagram influencers can only make it possible by consistently putting effort to gain the audiences’ trust, by then, they will accept our words as their prior reference.
Nevertheless, we should also be adaptive and test every new possibility in improving our engagement with your audiences, as no one wants a never changing advertisement. By being unpredictable, people will be eager to look into your post and they might share it with others, resulting in the growth of your followers.
Tip 3 for Instagram Influencers:
Be Relevant and Meaningful
Don’t include anything extra, try to add things that are significant and worthwhile so that the audience would not feel bored, or more importantly, don’t let them feel unattracted. This is just like brand reputation, hard to patch up, as human trust that is easy to gain, is hard to repair, once broken.
On Instagram, hashtags are the main focus for digital marketers, a proper article like this cannot complete without mentioning this. They are used to increase their reach, but they are no tips or hints in choosing the right hashtags for your posts. The best way is to look into competitors or other similar influencers and make full research on what hashtags they used for their posts, with this research, you will be able to work out some magic, well it is better than walking in the blind that is for sure.
Other than that, captions are also a good way to engage with your audience, as it is the news that you are trying to bring to them. To make a good caption, you will need to make sure that these points are in it,
- Make the First Line Eye-Catching so that they will look DEEPER in.
- End with a CTA (Call-To-Action) to invite them to share
- Make Your Caption EASY to READ so that they won’t get a bad headache.
- Use some FUN or On-BRAND Emojis, it will make the scene more lovely and approachable than a stoic stone face.
Tip 4 for Instagram Influencers:
Learn about Your Audience
I would say this is the most basic for any kind of influencer and any other job that works with people, know your targets, know who they are, what they want, and what is appealing to them. For your kind of influencers, we don’t need to think much as we are like Key Opinion Consumers (KOCs), we give out information that we think is relevant to society. To learn more about KOC, you can visit our site, KOC Live.
By knowing everything about our target audience, we can resonate with them, their struggles, and their goals, and in the end, perform well. Learning about your audience will also help you ensure that you collaborate with brands they’ll love and might buy from.
Tip 5 for Instagram Influencers:
Build Your Network & Nail Your Brand Pitch
In this era, having a social network will prove to be useful in many predicaments, however, building it from scratch, now that is as hard as finding gold in a desert. First and foremost, you will need to get the attention of brands. The influence of brands on the public may be little compared to influencers, but they have the resources and skills, and abilities to increase the spread to more people than you can probably hope for. Moving back to the topic, to get brands’ attention, you will need to put yourself out to the wild, and gain accomplishments that can shake their heads towards you.
Here are some tips for pitching to brands and landing your next collaboration:
- Get on Instagram Influencer Marketing Platform
Check out platforms that brands will gather to. After setting up your profile, you’ll be contacted if one of the platforms’ brands sees you as a good fit for one of their campaigns.
- Research PR Firms and INTRODUCE Yourselves
PR firms are agencies that represent a variety of brands and organize their influencer marketing campaigns. Use Google to find PR firms that represent brands in your niche and introduce yourself via email.
- Create and Send Your MEDIC KIT
When you got hooked up with a brand, be sure to have these items in your KIT, Your Social Handles and Websites, Your Audiences SIZE on all Platforms, Audience Demographics, Examples of Your Content, and A List of Brands You Work with In the Past if any.
- Share a Verified Analytics Report
Along with your MEDIC KIT, don’t forget to share an Instagram analytics report. This is a professional (and verified) way to present your key performance metrics. Brands find these reports helpful in determining your credibility and whether you’d be the right fit for their campaign.
Tip 6 for Instagram Influencers:
Go Live and Experiment with the Features
Don’t be afraid of changes, try everything and anything to improve your way of engagement with audiences, for instance, go live. Nowadays, instead of reading content, video content has gained massive popularity on all important social networks, Instagram included.
Now more than ever people are oriented toward time efficiency, and videos are a great way of delivering your brand’s messages in a more condensed timeframe. Video content offers a more immersive experience and is easier to be consumed than reading. And much quicker.
Other than that, Instagram has many features that can help improve your engagement with audiences that you may not know of, try them. Test them all, and find the one that you think makes your work easier or better in quality.
Features are built there to help us, of course, sometimes they may not help much, but it is there for a reason, and we are asked to use them to support our posts. Be brave and test them out, as some may say, Failure is not The End, The End is where you Choose to Stop.
I hope you all find these tips to be either helpful or enjoyable. These tips are only here to assist you just like the features that were mentioned above, they help but do not guarantee anything, we need to work hard to get the best results. If you do not work for it, how do you think you are going to get your reward.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
We have always tried to ensure our clients in achieving their business goals and are passionate about connecting brands to the right audience and consumers. We understand that currently, businesses are struggling with their business by not being able to reach their target audience, especially now that everything is turning remote. We hope that we can help our clients in bringing the best to the world.
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