As the fastest growing social media platform, TikTok influencer marketing opportunities are growing and shaping the social media market. Tiktok influencers can influence millions of people and are making a fortune from brands that utilize the huge potential of TikTok marketing.
TikTok is a platform that allows you to share short videos with your audience. It has become popular nowadays, especially with teenagers. Compared to other social media marketing, such as Instagram and Facebook, Tiktok is considered a relatively new platform. But Tiktok influencer marketing is the most effective way to advertise on social media. You don’t need to change your ads to suit the audience you are trying to target.
Working with TikTok influencers can be a great way to make sure you can optimize your social media presence, especially for gen z. If you are considering working with a TikTok influencer, you will need to have understood their market and what kind of content they produce. Here are some tips to help you through working with a Tiktok influencer and establish an effective Tiktok influencer.
Why You Can Beneficial From Working With Tiktok Influencer?
Reports mention that companies who had worked with Tiktok influencers had their products sold out fast, as influencers have the power to create viral videos and set new trends.
With more than 800 million active users spending an average of an hour per day on Tiktok, companies have the opportunity to capitalize on this huge amount of audience. If your target audience is Gen Z, you will be left behind if you are not collaborating with Tiktok influencers.
There are 27% of Gez Z buying things from an influencer recommendation. Most people trust influencers more than the advertisement that you put on Facebook. The message that is passed out by the Tiktok influencer can get through to a large number of followers.
Working With TikTok Influencer #1 - Set A Goal
Before you start out any marketing campaign, you will need to set a goal. So, you will need to ask yourself what you want to achieve from the campaign before engaging Tiktok influences. Some businesses’ goals will be direct conversions. While some want to create brand awareness to promote new products, or they will just want to increase the page click.
Clarifying your goals will help you narrow down the choice of your influencers and find the most suitable one for your ideas and overall brand. You will also need to consider your budge, the number of influencers you want to work with, and how long you would like to run the campaign. It will help you to create a framework for your influencer relationship and a more effective campaign.
Working With TikTok Influencer #2 - Observe The TikTok Influencers
It is important to set a goal for your marketing campaign. Before you reach out to any Tiktok influencer, you will want to do extensive research. You will want to spend some time going through their platform. Some businesses’ goals will be direct conversions. At the same time, some would like to do brand awareness or just increase the clicks on their page. You can shortlist the influencers that you would want to reach out to. Ensure that the influencers that you choose can align with your business value.
Don’t choose based on the huge number of views and likes. You can try using TikTok analytics tools to get a full report on how well the performance of the TikTok influencers. Sometimes, less popular TikTok influencers often deliver a much better ROI if they can align well with your brand.
Be transparent from the start when you are connecting to your shortlisted influencers. Introduce yourself and your business to the influencer. Let them know the reason you are choosing them for your campaign. Discuss your budget with them. You can get an insight into their demographics, engagement, and previous collaborations if they are willing to work with you.
Working With TikTok Influencer #3 - Allow For Creative Freedom
When you have chosen the TikTok influencer you want, you will need to trust them. They can easily engage with their audience by showing their personalities and character. You don’t have to oversee how they market your product. Let them do what they are good at to present your product to the consumer.
Giving them creative freedom doesn’t mean you need to provide the influencers with complete reign in your campaign. You can put a protective guideline in your contract. If there are specific words you need to use or avoid, or there are some selling points, you can include them in your guideline.
The most important thing is that let it feel genuine rather than crafting a script for them to follow. Allow the influencer to communicate in an authentic, conversational tone. Remember that Gen z doesn’t like to be marketed.
Working With TikTok Influencer #4 - Measure Success with Analytics
It is important to measure your KPIs, align them with your marketing campaign goal, and use analytics to determine if your influencer collaboration was effective at the end of the campaign. This info can help you decide whether you collaborate with the right influencer and if you are using the right marketing strategy.
You will want to set aside some time to evaluate your marketing campaign. This is to help you determine what went well and what failed, and what you have learned from this campaign experience. When you do this, you can optimize a better strategy for your next campaign.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
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