Facebook influencer marketing can bring huge benefits to your business. In the next 5 years, influencer marketing is expected to turn into a $5-10 billion industry. More and more businesses optimize influencer marketing to increase their sales and revenue. However, many business owners are still hesitant in using Facebook influencer marketing to grow their businesses. Here are the 5 advantages of Facebook Influencer Marketing that can drastically improve your business revenue.
Advantage #1 Of Facebook Influencer Marketing: Increase Brand Awareness
Facebook influencer marketing is great for increasing brand awareness. Facebook influencers will help you to create valuable content to attract your target audience. Facebook has one of the largest user bases among social media apps. In 2020, Facebook had 2.6 billion users.
The users of Facebook are made up of different demographics. Therefore, you can find your target audience on Facebook no matter which demographic your business caters to. 62% of Facebook users are between 18 and 34 years old, while 38% of its users are above 35 years old.
Furthermore, Facebook Influencer Marketing can help you to grow B2C, as well as B2B businesses. Business decision-makers generally spend more time on Facebook than other users. With the correct Facebook Influencer Marketing Strategies, you can increase brand awareness among business decision-makers and the general public.
Many influencers are able to attract thousands of views per day. Partnering with Facebook influencers can help you to approach thousands of potential customers. You can save time and effort to nurture and grow an audience by yourself.
Advantage #2 Of Facebook Influencer Marketing: Facebook Psychographic Targeting
Facebook has an amazing audience targeting capability. Facebook influencers have spent months or years attracting the audience in your niche. You don’t have to spend costs to determine the content that is interesting for the particular audience because Facebook influencers have already experimented with different types of content to find the best way to advertise to them.
You may also utilize Facebook’s in-built targeting tools to determine the audience that has particular purchasing needs. You will be able to boost the reach of a piece of marketing content to the target audience using the targeting tools to target an audience of certain interests, hobbies and lifestyles.
You can test which type of audience will be more interested in purchasing your products. This is because Facebook shows you some of the key sets of metrics such as reach, engagements, and conversions. Hence, the results of each of your Facebook Influencer Marketing campaigns are measurable. Having in mind which marketing campaign is more effective, you are able to allocate your budget more efficiently.
Advantage #3 Of Facebook Influencer Marketing: Enhance Credibility & Trust
Facebook influencer marketing can help you to enhance credibility and trust among your target audience. Facebook influencers are considered by their followers to be an expert in their field. For instance, a Facebook influencer who shares about fashion can build a strong relationship with their followers. The followers trust her recommendations on accessories, and beauty products.
Studies have shown that 75% of viewers think influencers are genuine and reliable, which is more than traditional celebrities. There is no doubt that Facebook influencers can influence their audience’s purchasing decisions due to the relationship that they built over time. With Facebook influencer marketing, you don’t have to build your fan base from zero.
You can optimize the existing relationships between the Facebook influencer and his fans by approaching influencers so that they can promote your services or products. Furthermore, you are able to focus on improving your services and products, as the Facebook influencers will be handling the content creation.
Advantage #4 Of Facebook Influencer Marketing: Increase Sales
Generating sales and conversions is the most important goal of marketing. According to a study by Mediakix, for every 1 dollar spent on influencer marketing, the business earns 18 dollars. As mentioned, influencers can affect their followers’ purchasing decisions. It is clear that Influencer Marketing is a great way of improving sales and revenue.
Unlike traditional marketing campaigns, Facebook influencer marketing usually avoids heavy-handed promotion campaigns. Facebook influencers will seamlessly integrate the promotion into their content by genuinely introducing the products and services as a part of their lifestyle.
85% of Millennials and Gen Z audiences stated that they are very open to the information provided by Facebook influencers. Another statistic shows that about 50% of the respondents stated that they have purchased a product or service in accordance with influencer referrals. To make use of the power of Facebook influencer marketing, you can approach a reputable influencer agency to find a suitable influencer for your brand.
Advantage #5 Of Facebook Influencer Marketing: Cost-effective Strategy
One of the most powerful features of Facebook is the “share” option. It allows the users to help you to spread your messages without you spending any additional cost. There is an unlimited sharing potential for every video posted. It is extremely easy to share content via Facebook, as compared to a platform like Youtube.
If the viewer finds the content to be useful and valuable, they would share the content with their friends. The marketing or branding content can be spread rapidly across the platform. Collaborating with Facebook influencers gives your brand the potential to go viral. A piece of shareable content can make a huge difference to your revenue and sales.
Kick Start Your Facebook Influencer Marketing Campaign
Before the COVID-19 pandemic, Facebook users spend an average of 60 minutes a day on Facebook. However, the cost of paid advertising on Facebook is becoming higher. By utilizing Facebook influencer marketing, you can keep the cost of your marketing low.
This is because Facebook influencer helps you to promote your brands to the audience in a particular niche. The audience is highly targeted, and it helps you to boost the conversion rate. To ensure that you can optimize your Facebook Influencer Marketing Campaign, you can approach an experienced and reputable influencer agency to plan your influencer marketing campaign.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
We have always tried to ensure our clients in achieving their business goals and are passionate about connecting brands to the right audience and consumers. We understand that currently, businesses are struggling with their business by not being able to reach their target audience, especially now that everything is turning remote. We hope that we can help our clients in bringing the best to the world.
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