Why do big brands like Nike choose to collaborate with influencers? What is so attractive about influencer collaboration? Influencer collaboration is a crucial part of today’s marketing campaigns. 63% of marketers say that they work with at least 10 influencers for every marketing campaign!
There is no doubt that influencer collaboration is one of the most cost-effective ways to market your products or services. Customers nowadays make their purchase decision based on recommendations from real people online. They become more and more skeptical of the sales pitch in the advertisement.
To make use of the influencers’ reputation with their followers, it’s a good idea to collaborate with the influencer in your niche so that their followers can be converted into your customers. Here are the 5 most effective ways of collaborating with influencers to promote your brand.
#1 Influencer Collaboration: No Strings Attached Gifting
Many brands send influencers their latest products or prototypes without asking for anything in return. More often than not, the influencers are willing to promote the products they received even though they were not asked to do so. This is especially true if the gifts that they received are unique, interesting, or of good quality.
Influencers struggle to come out with ideas for their social media content. Therefore, they are willing to share the products that they like with their followers. You can search for influencers who are already sharing or posting products similar to yours. There is a very high possibility that they will return the favor if you give them your products for them to try and experience.
However, this type of influencer collaboration depends on many factors that are out of your control. Don’t expect that all of the influencers will help you to promote your brands. Just treat this method as a way to strengthen your relationship with an influencer.
#2 Influencer Collaboration: Product Reviews
If you do not want the products that you send out to be in vain. You may offer the influencers your products in exchange for reviews. You can reach out to the influencers who are in your niche by yourself. However, it takes effort and connections to find influencers whose followers are your target audience.
You can also engage an influencer agency so that you can save effort to reach out to the most suitable influencers for your brand. Under this method, there is no contract in place and therefore the influencers will have control over their content. This type of collaboration will appear more authentic as the influencer will give their honest opinions on your products.
#3 Influencer Collaboration: Brand Ambassadors
Selecting an influencer to be your brand ambassador is a long-term collaboration. Therefore, you have to choose a trusted influencer as your brand ambassador. A brand will give its brand ambassador personalized promo codes and exclusive access to a certain product. A brand ambassador is usually committed to only a brand in a similar market at a time.
Since a brand ambassador will influence the public’s perceptions of your brand, you should choose an influencer who embodies values similar to your brand’s. Ensure that the brand ambassadors provide their followers with the latest up-to-date information.
#4 Influencer Collaboration: Paid collaborations
Another common influencer collaboration is paid collaborations for a specific period. This allows the brand to have more control over the content. The Paid collaborations can be for a specific event or launch. To ensure that the influencers will produce in accordance with your expectations, it is advisable to provide a brief that describes the details and guidelines of the marketing campaign.
Nevertheless, don’t be too stringent on the content as the influencers know what their followers like. You can enter a collaboration with an influencer for the short or long term. If you are not sure about the return of investments for the paid collaboration, you can start with a one-off collaboration.
A well-drafted contract is especially important for this type of collaboration. The contract must specify the expectations, compensations, formats of the content, and the revision of the content. This can protect the interest of the brand and the influencers. An influencer agency is experienced in handling collaboration with influencers.
#5 Influencer Collaboration: Giveaways
Giveaways are the best influencer collaboration if the goal of your marketing campaign is to get the audience to make a specific action. You can request the influencer to ask their followers to do a specific action to win merchandise or coupons from you. The common conditions to obtain the free gifts are providing their emails, following your brand’s social media account, sharing a post, or entering a contest.
Giveaways enable you to get contacts or leads quickly. According to a study, a giveaway can increase the followers of a brand 70% faster than organic growth. Collaborate with the influencers in your niche and ask them to inform their followers about the steps to enter the giveaway.
Beware that many people will follow your brand’s social media pages just for winning the free products.
Influencer Collaboration can Accelerate Your Business
Before you start collaborating with influencers, you might want to engage an influencer agency to set clear expectations for the marketing campaign. Different marketing goals require different marketing strategies. Choosing the most suitable type of influencer collaboration will help you to get the engagement and results that you desire.
Finding the right influencer is not an easy task. An influencer agency has experience in working with many influencers. Hence, an influencer agency can help you to identify and contact the influencers in your niche. Don’t miss out on the most cost-effective way to promote your brand to the target audience.
Influencer collaboration is the simplest way to utilize the existing audience that is interested in your products. You don’t have to build an audience by yourself. Influencers have attracted potential customers for you. What you need to do now is to reach out and collaborate with them!
These tips that were mentioned above are only tips, in the end, they only assist you in making a favorable beginning. To continue to grow as a Facebook Influencer, you will need to have these traits that will largely assist you in advancing your way. The traits of a great Facebook Influencer are being authentic, passionate, experienced in your specific field, trustable, and good at community managing. By having these features, your community will grow consistently and you will be successful in no time.
I hope you all find these tips to be either helpful or enjoyable. These tips are only here to assist you just like the features that were mentioned above, they help but do not guarantee anything, we need to work hard to get the best results. If you do not work for it, how do you think you are going to get your reward.
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